Research on right‐to‐carry laws and subsequent crime reduction has relied heavily on the use of econometric models relying on aggregate‐level data. We examine the underlying individual‐level motivations for obtaining a concealed-weapon permit utilizing a survey of permit holders and citizens in New Orleans. Employing a multi‐level modeling strategy, we simultaneously examine individual‐level characteristics along with contextual effects, specifically the neighborhood violent crime rate. In sum, we find little evidence to support the supposition that concealed-weapon permits are utilized by those most likely to be at risk for violent crime victimization.