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Exploring the Keys to Effective Execution
British Academy of Management (2009)
  • Graeme Cocks, Melbourne Business School

Strategy formulation is usually regarded as the exclusive domain of senior management - it is where managers aspire to operate because of the challenges, rewards and influence that it brings. By comparison, effective implementation of strategy rarely attracts as much kudos or respect. Yet experienced leaders know that the most creative and well-crafted visions and strategic plans are useless if they cannot be translated into action. This paper discusses preliminary findings into the concept of effective execution and discusses some practical tools and techniques that offer opportunities to improve the execution process and achieve sustainable organisational excellence. Future research is proposed to analyse a broader range of organisations and industry sectors in order to validate the initial findings and to focus on comparative studies of organisations that struggle with implementation.

  • Strategy Execution,
  • Implementation,
  • Organisational Excellence
Publication Date
Citation Information
Graeme Cocks. "Exploring the Keys to Effective Execution" British Academy of Management (2009)
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