This technical leaflet provides broad guidance for the creation of digital exhibitions, defines the relationship between digital exhibitions and digital collections, and identifies strategies for harnessing technology to effectively highlight materials and convey the story being told through the exhibition. We have strived to minimize references to specific technologies and tools, choosing instead to focus on guiding principles of design and implementation. By concentrating firmly on the exhibit itself, and not just the technologies employed, we have prioritized content over the mechanics of creation within a specific toolset.