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Presentation
Assessment of Oral Presentations in an Undergraduate Accounting Program: An Application of Videotapes, Role Play and Student Involvement
Association of Marketing Theory and Practice Annual Meeting (AMTP)
  • Leslie B. Fletcher, Georgia Southern University
  • Linda G. Mullen, Georgia Southern University
  • Gloria J. Stuart, Georgia Southern University
Document Type
Presentation
Presentation Date
3-25-2017
Disciplines
Abstract or Description

This work is motivated by feedback received from an Accounting Advisory Board; the members were dissatisfied with students’ inability to communicate with their clients face-to-face. The authors present a pilot test created to investigate the use of one-on-one roleplays using undergraduate tax and advanced marketing sales students. Undergraduate tax students role-played an individual tax return prepared as a class project to the advanced sales students. The presentations were video taped. Graduate tax students assessed the videotapes and reported results to the authors. Results found that using students who are naive to each others’ situation gives a more realistic feel to the role-play presentations.

Location
Myrtle Beach, SC
Citation Information
Leslie B. Fletcher, Linda G. Mullen and Gloria J. Stuart. "Assessment of Oral Presentations in an Undergraduate Accounting Program: An Application of Videotapes, Role Play and Student Involvement" Association of Marketing Theory and Practice Annual Meeting (AMTP) (2017)
Available at: http://works.bepress.com/gloria-stuart/4/