"Social media shapes and saturates youth and adult identities. A stupid status update, a controversial selfie or a ill -conceived tweet may precipitate an avalanche of shaming. A single click can begin to destroy a person’s reputation. America is morphing into a ‘fame-shame” culture. Reviewing public shaming in history informs our understanding of shaming today. Missiological research in traditional societies and honor-shame studies in scripture provide insights for ministry today. In this paper, our ‘fame-shame” culture is examined through the lenses of social media, scripture and missional analysis. A salvific paradigm contextualized for the frame-shame culture is presented as the most effective response to the cyber grip of social media shaming."