Article
How to Measure Soft Power
Polis
(2020)
Abstract
This paper provides suggestions on how to properly operationalize soft power and organize the measures into categories that are far more conducive to quantitative analyses. While we mention several existing indexes, analysis concentrates on the best known and most extensively consulted index of soft power: The Soft Power 30 Index (2019). So far, the actually measures used for quantitative analysis based on these most popular data sets have been flawed. This paper attempts to illuminate these flaws and prescribes solutions for improving the measures. In this respect, the paper serves as an important prelude to quantitative studies of soft power.
Keywords
- Soft Power,
- Quantitative Analysis,
- Measuring Power
Disciplines
Publication Date
Winter 2020
Citation Information
Giulio M Gallarotti. "How to Measure Soft Power" Polis Vol. 1 (2020) p. 89 - 103 Available at: http://works.bepress.com/giulio_gallarotti/57/