In a new global order that has moved well beyond the bipolar world of the cold war, scholars are trying to assess how the power structure of international power is changing. Pre-eminent among the nations that will be challengers for primacy in the new world order are the emerging powers. Leading this cadre of emerging powers are the BRICS nations (Brazil, Russia, India, China and South Africa). This book explores an important and neglected type of power possessed by the BRICS: their soft power, both individual and collective.