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Contribution to Book
Event Evaluation Research Methods
Encyclopedia of Sports Management and Marketing (2011)
  • Gina Pauline, Syracuse University
Abstract
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Publication Date
2011
Editor
Linda E. Swayne & Mark Dodds
Publisher
SAGE Publications
ISBN
9781412973823
Publisher Statement
Copyright 2011 SAGE. This article may be downloaded for personal use only. Any other use requires prior permission of the author and SAGE. The encyclopedia may be found at http://www.sagepub.com/books/Book230738
Citation Information
Gina Pauline. "Event Evaluation Research Methods" 2011Thousand Oaks, CAEncyclopedia of Sports Management and Marketing (2011)
Available at: http://works.bepress.com/gina_pauline/2/