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Article
Quality certification by geographical indications, trademarks and firm reputation
European Review of Agricultural Economics
  • Luisa Menapace, University of Trento
  • Giancarlo Moschini, Iowa State University
Document Type
Article
Publication Version
Submitted Manuscript
Publication Date
1-1-2012
DOI
10.1093/erae/jbr053
Abstract
We develop a reputation model to study the concurrent use of trademarks and certification for food products with a geographical indication (GI). The model extends Shapiro's (1983) approach to modelling reputation to a situation in which two technologies for the production of quality are available, one of which is available only in the GI region. In this setting, trademarks capture firm-specific reputations, whereas GI certification captures a notion of collective reputation. The model shows that GI certification improves the ability of reputation to operate as a mechanism for assuring quality linked to some inherent attributes of a particular production area.
Comments

This is a working paper of an article from European Review of Agricultural Economics 39 (2012): 539, doi: 10.1093/erae/jbr053.

Citation Information
Luisa Menapace and Giancarlo Moschini. "Quality certification by geographical indications, trademarks and firm reputation" European Review of Agricultural Economics Vol. 39 Iss. 4 (2012) p. 539 - 566
Available at: http://works.bepress.com/giancarlo-moschini/78/