Quality certification by geographical indications, trademarks and firm reputationEuropean Review of Agricultural Economics
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AbstractWe develop a reputation model to study the concurrent use of trademarks and certification for food products with a geographical indication (GI). The model extends Shapiro's (1983) approach to modelling reputation to a situation in which two technologies for the production of quality are available, one of which is available only in the GI region. In this setting, trademarks capture firm-specific reputations, whereas GI certification captures a notion of collective reputation. The model shows that GI certification improves the ability of reputation to operate as a mechanism for assuring quality linked to some inherent attributes of a particular production area.
Citation InformationLuisa Menapace and Giancarlo Moschini. "Quality certification by geographical indications, trademarks and firm reputation" European Review of Agricultural Economics Vol. 39 Iss. 4 (2012) p. 539 - 566
Available at: http://works.bepress.com/giancarlo-moschini/78/