The advent of the Internet and the use of the World Wide Web (www) have changed the ways people and organizations disseminate information, broadened the means by which industries worldwide deliver services and, in so doing, shortened the distance between members of the global community. These developments have also provided implications and opportunities for the establishment and maintenance of mutually beneficial online alliances worldwide. EdNA Online - an online manifestation of the networked education community in Australia (hence the acronym EdNA for Education Network Australia) - plans to be in a position to capitalise on these national and international strategic alliances. The administrators of and contributors to EdNA Online realize that to achieve this goal, however, EdNA Online will need to continue to be perceived as an 'attractive' potential alliance member. To this end, EdNA Online needs to identify its current position, audit the online education environment so that it has an understanding of the capabilities of its competitors, then take strategic action so that it is viewed as being among the best of the best in the area of online education services provision.