Gerardo J. Moreira, PhD. is Assistant Professor of Marketing in the Jack Welch College of Business & Technology at Sacred Heart University. Dr. Moreira's expertise includes consumer insights, campaigning, promoting, and other educating concepts such as literacy, information processing, and learning, particularly in the health domain.

Health has been a topic of interest for Dr. Moreira due to his prior work as a professional athlete and his passion for sports. Although sports was one stream of his career, Dr. Moreira also worked multiple years with an American international banking and financial firm. Being a part of the International Business Banking Group at Wells Fargo Bank, N.A., he was a credit analyst for large international where his primary role was that of assessing financial statements and understanding organization’s credit worthiness and the risk of doing business. His career then led to sales of financial instruments and consulting at a managerial level.