Though the popularity of research on technology transfer offices (TTOs) has vastly increased, there is little empirical evidence of how the potential value for a technology is estimated and negotiated in a license. Limited qualitative work and empirical work (e.g., Owen-Smith, 2005) tap into the underlying decisions before a technology can be licensed. Consequently, we know very little on how a particular technology is valued and its impact on contract design. In this study, we analyze the content, design, and performance of 847 licensing contracts between university technology transfer offices and firms.