Rethinking management scholarship is perhaps a tad bit bold as an opening statement for the 20th editorial team of the Academy of Management Journal, but it does capture the spirit and aspiration of the incoming team. It is not that this team intends to recast decades of cumulative knowledge, but instead the goal is to experiment on what we as an Academy collectively consider as good empirical research and the way in which we examine or present management scholarship. Our proposal is not quite as drastic as it might sound; perhaps what is new is how we plan to articulate and implement an evolving consensus among scholars. Over the past decade, there have been several calls in these pages to reconsider management research; chief among them is the discourse that the emphasis on technical rigor has shifted our focus away from the soul of relevance and the applied nature of our field.