Article
Managing by design: From the Editors
Academy of Management Journal
Publication Type
Editorial
Version
publishedVersion
Publication Date
2-2015
Abstract
The article discusses product design as a form of innovation, focussing on its use on products and services. Topics include design management and business performance; the emphasis placed consumer needs as a source of innovation; and a discussion of how to use a design-process to generate innovation in any field.
Discipline
Identifier
10.5465/amj.2015.4001
Publisher
Academy of Management
Creative Commons License
Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International
Additional URL
https://doi.org/10.5465/amj.2015.4001
Citation Information
Marc GRUBER, Nick DE LEON, Gerard GEORGE and Paul THOMPSON. "Managing by design: From the Editors" Academy of Management Journal Vol. 58 Iss. 1 (2015) p. 1 - 7 ISSN: 0001-4273 Available at: http://works.bepress.com/gerard-george/61/