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Virtual Integration as an Approach to Engender Product innovation and Accelerate Product Development Time: A Literature Analysis
Proceedings IEEE the 17th International Conference on Industrial Engineering and Engineering Management (2010)
  • Geraldy Dadriyansyah, Universiti Utara Malaysia
  • Amlus Ibrahim, Universiti Utara Malaysia
  • Mohamad Ghozali Hassan, Universiti Utara Malaysia
Abstract

Global competitiveness has forced manufacturing firm, as an internal constituents, to work closer with their suppliers and customers in order to produce highly innovative product in shorter time interval. However as the business trends in manufacturing industry have evolved, centralized integration has become obsolete and no longer be efficient. Concurrent engineering methodology allows manufacturing firms to adopt a new collaboration approach called virtual integration. With the aid of computer-mediated communication, virtual integration is believed to be a promising solution to NPD collaboration issues. Therefore, this conceptual paper is aimed to seek for a new approach to engender product innovation which at the same time accelerates product development time in geographical dispersed setting through literature analysis. Some prepositions are developed to provide a preliminary understanding on this issue that would be beneficial for future research in this field.

Keywords
  • Virtual integration,
  • product innovation,
  • product development time
Publication Date
2010
Citation Information
Geraldy Dadriyansyah, Amlus Ibrahim and Mohamad Ghozali Hassan. "Virtual Integration as an Approach to Engender Product innovation and Accelerate Product Development Time: A Literature Analysis" Proceedings IEEE the 17th International Conference on Industrial Engineering and Engineering Management (2010)
Available at: http://works.bepress.com/geraldy_dadriyansyah/3/