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Loyola University Chicago
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Geraldine Rosa Henderson
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Dr. Henderson passed away in 2019.
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About Geraldine Rosa Henderson
Dr. Henderson passed away in 2019.
Read her obituary
.
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Professor,
Loyola University Chicago
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Quinlan School of Business
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Recent Works
Research Works
Research Works
(37)
Article
The global hip-hop Diaspora: Understanding the culture
Journal of Business Research (2008)
Carol M. Motley and Geraldine Rosa Henderson
Link
Article
Diversity Issues in Consumer Psychology
(2008)
Jerome D. Williams, Wei-Na Lee and Geraldine R. Henderson
Link
Article
'Do I Know You?': Constraints on the Recognition of the ...
Advances in Consumer Research (2006)
Geraldine R Henderson and Jerome D. Williams
Link
Article
Equal Treatment for Equal Dollars in Illinois: Assessing Consumer Racial ...
(2006)
Jerome D. Williams, F. J. Heyne Centennial, Anne-Marie G. Harris and Geraldine R. Henderson
Link
Article
Courting Customers: Assessing Consumer Racial Profiling and Other Marketplace Discrimination
Journal of Public Policy & Marketing (2005)
Anne-Marie G. Harris, Geraldine R. Henderson and Jerome D. Williams
Link
Article
Consumer Associative Networks as Process-Tracing Measures of Brand Feedback Effects
(2004)
Geraldine R. Henderson and Geraldine R. Henderson
Link
Article
Roundtable Is It Worth It? If So, Research It: Exploring ...
ACR North American Advances (2004)
Geraldine R. Henderson and Carol M. Motley
Link
Article
Exploring collective memories associated with African-American advertising memorabilia: The good ...
Journal of Advertising (2003)
Carol M. Motley, Carol M. Motley, Geraldine R. Henderson, Geraldine R. Henderson, et al.
Link
Article
2003 AMA Winter Educators' Conference : marketing theory and applications
(2003)
Geraldine R. Henderson and Marian Chapman Moore
Link
Article
Using Network Analysis to Understand Brands
ACR North American Advances (2002)
Geraldine R. Henderson, Dawn Iacobucci and Bobby J. Calder
Link
Article
The Commodification of Race in Singapore: The Customer Service Implications ...
Asia Pacific Journal of Management (1999)
Geraldine R. Henderson, Jerome D. Williams, Kimberly Dillion Grantham and May Lwin
Link
Article
Brand Diagnostics: Mapping Branding Effects Using Consumer Associative Networks
European Journal of Operational Research (1998)
Geraldine R. Henderson, Dawn Iacobucci and Bobby J. Calder
Link
Article
Brand constructs : the complementarity of consumer associative networks and multidimensional ...
(1998)
Geraldine R. Henderson, Dawn Iacobucci and Bobby J. Calder
Link
