Article
Brand constructs : the complementarity of consumer associative networks and multidimensional scaling
(1998)
Publication Date
January 1, 1998
Citation Information
Geraldine R. Henderson, Dawn Iacobucci and Bobby J. Calder. "Brand constructs : the complementarity of consumer associative networks and multidimensional scaling" (1998) Available at: http://works.bepress.com/geraldine-henderson/31/