"The Commodification of Race in Singapore: The Customer Service Implications of the Other-Race Effect on Tourism and Retailing" by Geraldine R. Henderson

Article

The Commodification of Race in Singapore: The Customer Service Implications of the Other-Race Effect on Tourism and Retailing

Asia Pacific Journal of Management (1999)

Geraldine R. Henderson, Howard University
Jerome D. Williams, Pennsylvania State University
Kimberly Dillion Grantham, Duke University
May Lwin, National University of Singapore

Link

Disciplines

Economics,
Tourism and
Marketing

Publication Date

August 1, 1999

DOI

10.1023/A:1015486908809

Citation Information

Geraldine R. Henderson, Jerome D. Williams, Kimberly Dillion Grantham and May Lwin. "The Commodification of Race in Singapore: The Customer Service Implications of the Other-Race Effect on Tourism and Retailing" Asia Pacific Journal of Management (1999)
Available at: http://works.bepress.com/geraldine-henderson/30/