"Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment" by Tonya Williams Bradford

Geraldine Rosa Henderson

Article

Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment

Journal of Interactive Marketing (2017)

Tonya Williams Bradford, University of California, Irvine
Sonya A. Grier, American University
Geraldine Rosa Henderson, Loyola University Chicago

Link

Disciplines

Library and Information Science,
Public Relations and Advertising and
Business

Publication Date

November 1, 2017

DOI

10.1016/j.intmar.2017.06.002

Citation Information

Tonya Williams Bradford, Sonya A. Grier and Geraldine Rosa Henderson. "Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment" Journal of Interactive Marketing Vol. 40 (2017) p. 9 - 23
Available at: http://works.bepress.com/geraldine-henderson/3/