"Roundtable Is It Worth It? If So, Research It: Exploring the Place of Diversity Research in Marketing" by Geraldine R. Henderson

Geraldine Rosa Henderson

Article

Roundtable Is It Worth It? If So, Research It: Exploring the Place of Diversity Research in Marketing

ACR North American Advances (2004)

Geraldine R. Henderson
Carol M. Motley

Link

Disciplines

Public Relations and Advertising,
Political Science and
Marketing

Publication Date

January 1, 2004

Citation Information

Geraldine R. Henderson and Carol M. Motley. "Roundtable Is It Worth It? If So, Research It: Exploring the Place of Diversity Research in Marketing" ACR North American Advances (2004)
Available at: http://works.bepress.com/geraldine-henderson/27/