"Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being" by Guillaume D. Johnson

Geraldine Rosa Henderson

Article

Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Economics Papers from University Paris Dauphine (2013)

Guillaume D. Johnson
Miguel Angel Zúñiga
Abhijit Roy
Chris Pullig
Rene Dentiste Mueller
James M. Mandibergh
Geraldine Rosa Henderson
Natalie Ross Adkins
Nakeisha S. Ferguson
Eva Kipnis
Amanda J. Broderick
Catherine Demangeot

Link

Disciplines

Public Relations and Advertising,
Marketing and
Business

Publication Date

January 1, 2013

Citation Information

Guillaume D. Johnson, Miguel Angel Zúñiga, Abhijit Roy, Chris Pullig, et al.. "Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being" Economics Papers from University Paris Dauphine (2013)
Available at: http://works.bepress.com/geraldine-henderson/22/