"The Ian's pizza tribe: Reconceptualizing cross-cultural research in the digital age" by Geraldine Rosa Henderson

Geraldine Rosa Henderson

Article

The Ian's pizza tribe: Reconceptualizing cross-cultural research in the digital age

Journal of Business Research (2013)

Geraldine Rosa Henderson, Rutgers University
Francisco Guzmán, University of North Texas
Lenard Huff, Brigham Young University–Hawaii
Carol M. Motley, University of Alabama at Birmingham

Link

Disciplines

Social and Behavioral Sciences,
Anthropology and
Sociology

Publication Date

March 1, 2013

DOI

10.1016/j.jbusres.2011.08.007

Citation Information

Geraldine Rosa Henderson, Francisco Guzmán, Lenard Huff and Carol M. Motley. "The Ian's pizza tribe: Reconceptualizing cross-cultural research in the digital age" Journal of Business Research Vol. 66 Iss. 3 (2013) p. 283 - 287
Available at: http://works.bepress.com/geraldine-henderson/19/