"Using Network Analysis to Understand Brands" by Geraldine R. Henderson

Geraldine Rosa Henderson

Article

Using Network Analysis to Understand Brands

ACR North American Advances (2002)

Geraldine R. Henderson
Dawn Iacobucci
Bobby J. Calder

Link

Disciplines

Psychology and
Marketing

Publication Date

January 1, 2002

Citation Information

Geraldine R. Henderson, Dawn Iacobucci and Bobby J. Calder. "Using Network Analysis to Understand Brands" ACR North American Advances Vol. 29 Iss. 1 (2002) p. 397 - 405
Available at: http://works.bepress.com/geraldine-henderson/16/