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Geraldine Rosa Henderson
Article
Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
Journal of Business Research (2013)
  • Eva Kipnis, Coventry University
  • Amanda J. Broderick, University of Salford
  • Catherine Demangeot, University of Strathclyde
  • Natalie Ross Adkins, Drake University
  • Nakeisha S. Ferguson, University of St. Thomas
  • Geraldine Rosa Henderson, Rutgers University
  • Guillaume D. Johnson, Paris Dauphine University
  • James M. Mandiberg, Columbia University
  • Rene Dentiste Mueller, College of Charleston
  • Chris Pullig, Baylor University
  • Abhijit Roy, University of Scranton
  • Miguel Angel Zúñiga, Morgan State University
Link
Disciplines
Publication Date
August 1, 2013
DOI
10.1016/j.jbusres.2012.08.011
Citation Information
Eva Kipnis, Amanda J. Broderick, Catherine Demangeot, Natalie Ross Adkins, et al.. "Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being" Journal of Business Research Vol. 66 Iss. 8 (2013) p. 1186 - 1194
Available at: http://works.bepress.com/geraldine-henderson/15/