"Consumer Associative Networks as Process-Tracing Measures of Brand Feedback Effects" by Geraldine R. Henderson

Geraldine Rosa Henderson

Article

Consumer Associative Networks as Process-Tracing Measures of Brand Feedback Effects

(2004)

Geraldine R. Henderson, University of Virginia
Geraldine R. Henderson, Howard University

Link

Disciplines

Business and
Marketing

Publication Date

January 1, 2004

DOI

10.1007/978-3-663-01557-4_25

Citation Information

Geraldine R. Henderson and Geraldine R. Henderson. "Consumer Associative Networks as Process-Tracing Measures of Brand Feedback Effects" (2004) p. 591 - 613
Available at: http://works.bepress.com/geraldine-henderson/14/