"'Do I Know You?': Constraints on the Recognition of the Celebrity Endorser" by Geraldine R Henderson

Geraldine Rosa Henderson

Article

'Do I Know You?': Constraints on the Recognition of the Celebrity Endorser

Advances in Consumer Research (2006)

Geraldine R Henderson
Jerome D. Williams

Link

Disciplines

Psychology,
Public Relations and Advertising and
Marketing

Publication Date

January 1, 2006

Citation Information

Geraldine R Henderson and Jerome D. Williams. "'Do I Know You?': Constraints on the Recognition of the Celebrity Endorser" Advances in Consumer Research (2006)
Available at: http://works.bepress.com/geraldine-henderson/11/