"Toward Intercultural Competency in Multicultural Marketplaces" by Catherine Demangeot

Geraldine Rosa Henderson

Article

Toward Intercultural Competency in Multicultural Marketplaces

Journal of Public Policy & Marketing (2013)

Catherine Demangeot, Marketing
Natalie Ross Adkins, Drake University
Rene Dentiste Mueller, College of Charleston
Geraldine Rosa Henderson, Rutgers University
Nakeisha S. Ferguson, University of St. Thomas
James M. Mandiberg, Columbia University
Abhijit Roy, University of Scranton
Guillaume D. Johnson, Paris Dauphine University
Eva Kipnis, Coventry University
Chris Pullig, Baylor University
Amanda J. Broderick, University of Salford
Miguel Angel Zúñiga, Morgan State University

Link

Disciplines

Economics,
Public Relations and Advertising and
Marketing

Publication Date

May 1, 2013

DOI

10.1509/jppm.12.051

Citation Information

Catherine Demangeot, Natalie Ross Adkins, Rene Dentiste Mueller, Geraldine Rosa Henderson, et al.. "Toward Intercultural Competency in Multicultural Marketplaces" Journal of Public Policy & Marketing Vol. 32 (2013) p. 156 - 164
Available at: http://works.bepress.com/geraldine-henderson/10/