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Book
Global Electioneering : Campaign Consulting, Communications, and Corporate Financing
(2005)
  • Gerald Sussman
Abstract
Political communication in the neoliberal era -- Managing the electorate and the public sphere -- Campaign professionals and the tools of their trade -- Postwar electoral interventions -- Globalizing the political standard -- Elections and the corporate agenda -- Professionalization, election financing, and democracy.
"Global Electioneering explores American-style political consulting and its spread to countries throughout the world, emphasizing the roles of communication and technology. Gerald Sussman challenges the common belief that American influence abroad is due strictly to the professionalization of politics and asserts that it is instead affected by economics, industry, and the organizational power of new communication technology.
Keywords
  • Political campaigns -- United States Political consultants -- United States Advertising,
  • Political -- United States
Publication Date
2005
Publisher
Rowman & Littlefield Publishers
Publisher Statement
Copyright (2005)  Rowman & Littlefield Publishers
Citation Information
Sussman, G. (2005). Global electioneering : Campaign consulting, communications, and corporate financing (Critical media studies). Lanham, MD: Rowman & Littlefield.