A majority of economic development programs in the U.S. are aimed at creating jobs; and a growing subset of the funds are allocated to achieving that objective by attracting and creating new firms1. According to a recent Kauffman Foundation report, young firms (those less than 5 years old) account for the vast majority of net new job creation in the U.S. (Wiens and Jackson, 2014). But the empirical reality is that one-third of new start-ups fail within two years of opening and two-thirds exit by their sixth year . The exit rates in table 1 illustrate another common finding demonstrated by Yu et al (2011): that rural firms exit at slower rates than urban firms.