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Enterprise Intrapreneurship: Yesterday, Today and Tomorrow
  • George L. Whaley, San Jose State University
  • K. C. Perry, San Jose State University

This case is the first of three disguised cases about Mark Betters and the organizations where he worked. The case occurred in 1992 when Betters already had two decades on the "fast track" at 3XTech and had recently completed a Masters degree at MIT. He shared a vision with his mentor to add significant 3XTech profits by enhancing their approach on small software product opportunities in the strategic and non-strategic product spaces using an analogy of gold mining to the 3XTech strategic planning process. He was given the opportunity to develop a business proposal that incorporated his vision. The case concluded when Betters had to decide whether to launch a new venture that focused mostly on non-strategic software products inside a multinational corporation that focused on strategic software products and displayed a strong, traditional large enterprise organizational culture.

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Citation Information
George L. Whaley and K. C. Perry. "Enterprise Intrapreneurship: Yesterday, Today and Tomorrow" (2009)
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