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Does Willingness to Pay for Green Energy Differ by Source?
Energy Policy (2007)
  • Allison M Borchers, University of Delaware
  • Joshua M Duke, University of Delaware
  • George R Parsons, University of Delaware
We present the findings of a choice experiment designed to estimate consumer preferences and willingness-to-pay (WTP) for voluntary participation in green energy electricity programs. Our model estimates WTP for a generic ‘‘green energy’’ source and compares it to WTP for green energy from specific sources, including wind, solar, farm methane, and biomass. Our results show that there exists a positive WTP for green energy electricity. Further, individuals have a preference for solar over a generic green and wind. Biomass and farm methane are found to be the least preferred sources.
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Citation Information
Allison M Borchers, Joshua M Duke and George R Parsons. "Does Willingness to Pay for Green Energy Differ by Source?" Energy Policy Vol. 35 Iss. 6 (2007)
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