Does Willingness to Pay for Green Energy Differ by Source?Energy Policy (2007)
We present the findings of a choice experiment designed to estimate consumer preferences and willingness-to-pay (WTP) for voluntary participation in green energy electricity programs. Our model estimates WTP for a generic ‘‘green energy’’ source and compares it to WTP for green energy from specific sources, including wind, solar, farm methane, and biomass. Our results show that there exists a positive WTP for green energy electricity. Further, individuals have a preference for solar over a generic green and wind. Biomass and farm methane are found to be the least preferred sources.
Citation InformationAllison M Borchers, Joshua M Duke and George R Parsons. "Does Willingness to Pay for Green Energy Differ by Source?" Energy Policy Vol. 35 Iss. 6 (2007)
Available at: http://works.bepress.com/george_parsons/2/