Skip to main content
Article
Communication Asset Mapping: An Ecological Field Application Toward Building Healthy Communities
International Journal of Communication
  • George Villanueva, Loyola University Chicago
  • Garrett M. Broad, Fordham University
  • Carmen Gonzalez, University of Washington
  • Sandra Ball-Rokeach, University of Southern California
  • Sheila Murphy
Document Type
Article
Publication Date
1-1-2016
Pages
2704–2724
Disciplines
Abstract

Guided by an integrated theoretical approach combining communication infrastructure theory with methods of assets-oriented community field mapping, this study reports the findings of an engaged scholarship project we term communication asset mapping (CAM). Ecological in orientation and participatory in practice, CAM represents a tool for analyzing urban spaces’ potential as mediums for building healthy communities. This article offers two case studies from different low-income neighborhoods in Los Angeles, the first a researcher-directed CAM application and the second undertaken in collaboration with community health promotion workers. Both offer insights for researchers and practitioners interested in the intersecting roles of communication and place in creating positive community change.

Comments

Author Posting © Villanueva et. al, 2016. This article is posted here by permission of the International Journal of Communication for personal use, not for redistribution. The article was published in International Journal of Communication , Vol. 10, 2016, http://ijoc.org/index.php/ijoc/article/view/5335

Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0
Citation Information
George Villanueva, Garrett M. Broad, Carmen Gonzalez, Sandra Ball-Rokeach, et al.. "Communication Asset Mapping: An Ecological Field Application Toward Building Healthy Communities" International Journal of Communication Vol. 10 (2016)
Available at: http://works.bepress.com/george-villanueva/8/