Skip to main content
Contribution to Book
International business research in Asia
Multinationals and global consumers : tension, potential and competition
  • Shige MAKINO, Chinese University of Hong Kong
  • Tsang Sing CHAN, Lingnan University, Hong Kong
  • Geng CUI, Lingnan University, Hong Kong
Document Type
Book chapter
Publication Date
Palgrave Macmillan
Publisher Statement

Copyright © Palgrave Macmillan 2013

Access to external full text or publisher's version may require subscription.

Additional Information
ISBN of the source publication: 9781137307293
Full-text Version
Publisher’s Version
Citation Information
Makino, S., Chan, T. S., & Cui, G. (2013). International business research in Asia. In T. S. Chan & G. Cui (Eds.), Multinationals and global consumers: Tension, potential and competition (pp. 1-12). Basingstoke: Palgrave Macmillan. doi: 10.1057/9781137307293.0005