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Article
Understanding the rising Chinese consumer : an introduction
Journal of Consumer Behaviour: An International Research Review
  • Cheng Lu WANG, University of New Haven, United States
  • Geng CUI, Lingnan University, Hong Kong
Document Type
Journal article
Publication Date
12-1-2008
Disciplines
Abstract
The article discusses various reports published within the issue regarding China's rising consumer class, including one about the relationships between perceived value, customer satisfaction, switching costs, and repurchase behavior, and another one about superstitious behaviors and passive superstitious beliefs of consumers.
DOI
10.1002/cb.268
E-ISSN
14791838
Publisher Statement

Copyright © 2008 John Wiley & Sons, Ltd

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Citation Information
Wang, C. L., & Cui, G. (2008). Understanding the rising Chinese consumer: An introduction. Journal of Consumer Behaviour, 7(6), 421-423. doi: 10.1002/cb.268