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About Prof. CUI Geng

Professor Geng Cui taught at two American universities before joining Lingnan University in 2000. His research interests include consumer behavior and marketing in China, foreign direct investment strategies and performance, e-commerce and internet marketing, and machine learning in marketing. His works have appeared in leading academic journals including Management Science, Journal of International Business Studies, Journal of Management Information Systems, Journal of International Marketing, Journal of World Business and International Journal of Electronic Commerce. He has received awards and recognitions by international conferences, journals, academic organizations, and universities. His research on Chinese consumer has been widely cited and adopted for teaching and practice. He has served on the editorial board of international journals and conferences and has been a consultant to local and overseas organizations on China business and marketing strategies.


Present Professor, Department of Marketing and International Business, Lingnan University Department of Marketing and International Business
Present Director, Hong Kong Institute of Business Studies (HKIBS), Lingnan University Hong Kong Institute of Business Studies (HKIBS)
Present Associate Dean (Research and Postgraduate Studies), Faculty of Business, Lingnan University Faculty of Business


Contact Information

Tel.: (852) 2616-8245
Fax: (852) 2467-3049
Room: SEK101/10


Journal Articles (34)