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Selected Works of Gary Schneider
Article
Emerging Revenue Models in Social Networking Portals
Proceedings of the Academy of Strategic E-Commerce (2006)
  • Gary P. Schneider, University of San Diego
  • Carol M. Bruton
Link
Abstract
This paper outlines the history of virtual communities and explores the current state of for- profit Web sites that use virtual communities and related strategies to attract visitors. The paper focuses on one type of virtual community Web site that has recently shown the potential to be very profitable, the targeted social networking portal. The paper explores the characteristics of such portals and examines the revenue models those portals use today and the revenue models they are likely to use in the future.
Disciplines
Publication Date
April, 2006
Citation Information
Gary P. Schneider and Carol M. Bruton. "Emerging Revenue Models in Social Networking Portals" Proceedings of the Academy of Strategic E-Commerce Vol. 5 Iss. 1 (2006)
Available at: http://works.bepress.com/gary-schneider/19/