Contribution to Book
Consequences of Product Trial: Does the Disconfirmation Model Fit?
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
(2015)
Abstract
This paper proposes a model for the consequences of product trial. In particular, the disconfirmation modelof satisfaction is applied in a product trial setting and incorporated with the traditional disconfirmation model ofbrand expectations and attitude formation. The primary objective is to develop a product trial model that can be investigated to begin to ascertain under which conditions product trial can work best.
Keywords
- Purchase Intention,
- Consumer Research,
- Consumer Satisfaction,
- Attitude Formation,
- Brand Attitude
Disciplines
Publication Date
2015
Editor
Charles H. Noble
Publisher
Springer
Series
Developments in Marketing Science
ISBN
9783319130781
DOI
10.1007/978-3-319-13078-1_50
Citation Information
Gary H. Kritz. "Consequences of Product Trial: Does the Disconfirmation Model Fit?" ChamProceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference (2015) p. 153 - 160 Available at: http://works.bepress.com/gary-kritz/9/