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Selected Works of Gary H. Kritz
Article
Master Franchising as an Entry Strategy: Marketing and Legal Implications
Coastal Business Journal (2005)
  • Héctor R. Lozada, Seton Hall University
  • Richard J Hunter, Jr., Seton Hall University
  • Gary H. Kritz, Seton Hall University
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Abstract
In this paper the authors investigate the establishment of franchise agreements as a viable alternative to enter a foreign market. Specifically, the spotlight is on the strategy called master franchising. The authors first review the concept of franchising and identify master franchising as a strategic option. Next, they focus on the mechanics of structuring the required agreements. Last, the authors explore strategies, trends, and current opportunities and limitations of international franchising.
Disciplines
Publication Date
2005
Citation Information
Héctor R. Lozada, Richard J Hunter and Gary H. Kritz. "Master Franchising as an Entry Strategy: Marketing and Legal Implications" Coastal Business Journal Vol. 4 Iss. 1 (2005) p. 16 - 28 ISSN: 2163-9280
Available at: http://works.bepress.com/gary-kritz/1/