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“Entrepreneurial Marketing: Lessons from Wharton’s Pioneering MBA Course,” by L. Lodish, H. Morgan, and A. Kallianpur
Academy of Marketing Science Journal (2003)
  • Fredric Kropp, Monterey Institute of International Studies
Publication Date
Fall 2003
Citation Information
Fredric Kropp. "“Entrepreneurial Marketing: Lessons from Wharton’s Pioneering MBA Course,” by L. Lodish, H. Morgan, and A. Kallianpur" Academy of Marketing Science Journal Vol. 31 Iss. 4 (2003)
Available at: http://works.bepress.com/fredric_kropp/17/