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Article
Consumer Socialization and Parental Style Across Cultures: Findings from Australia, Greece, and India
Journal of Consumer Psychology (2003)
  • Gregory M. Rose, University of Washington - Tacoma Campus
Abstract

This study examines the link between consumer socialization and general parental socialization tendencies among Australian, Indian, and Greek parents. Five basic patterns of socialization were found and the specific consumer socialization practices of each are discussed. Together these 5 parental styles provide a theoretically based typology of parental tendencies in collectivist as well as individualist nations.

Publication Date
2003
Citation Information
Gregory M. Rose. "Consumer Socialization and Parental Style Across Cultures: Findings from Australia, Greece, and India" Journal of Consumer Psychology Vol. 13 Iss. 4 (2003)
Available at: http://works.bepress.com/fredric_kropp/10/