Entrepreneurship and International Marketing
- International Marketing Research
- Creativity and Innovation
Monterey Institute of International Studies
460 Pierce Street
Monterey, CA 93940
Entrepreneurial Orientation and International Entrepreneurial Business Venture Startup
International Journal of Entrepreneurial Behaviour & Research (2008)
Purpose – This study seeks to examine the interrelationships among three elements of an entrepreneurial orientation (proactiveness, innovativeness, and risk-taking), ...
Entrepreneurial, Market, and Learning Orientations and International Entrepreneurial Business Venture ...
International Marketing Review (2006)
Purpose – This study examines the interrelationships between aspects of entrepreneurial, market, and learning orientations, and international entrepreneurial business venture ...
Values and Collective Self-esteem as Predictors of Consumer Susceptibility to ...
International Marketing Review (2005)
Purpose - This cross-cultural study examines inter-relationships between values (using the list of values), collective self-esteem (CSE), and consumer susceptibility ...
Cultural Values Reflected in Theme and Execution: A Comparative Study ...
Journal of Advertising (1999)
This study develops a cross-cultural content analysis framework to examine underlying cultural dimensions: individualism/collectivism, time orientation, relationship with nature, and ...