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Development Of A Sales Engineering Program By Collaborating With Industry
Industrial and Manufacturing Systems Engineering Conference Proceedings and Posters
  • David P. Sly, Iowa State University
  • Daniel Paul Bumblauskas, Iowa State University
  • Frank Peters, Iowa State University
Document Type
Conference Proceeding
Publication Version
Published Version
Publication Date
Conference Title
2010 ASEE Annual Conference & Exposition
Conference Date
June 20-23, 2010
(38.2526647, -85.75845570000001)
Iowa State University recently established a program in technical sales for engineers. To develop the program, faculty and administrators reached out to an industrial advisory committee comprised of organizations with a vested interest in the program; the organizations that hire students from the College of Engineering for career tracks in technical sales and marketing. The instructor used a combination of various sales techniques and strategies, from established technical sales programs to frame the syllabus for the course. A detailed course structure, with an associated lesson plan will be presented. A review was conducted of peer institutions with similar technical sales engineering programs included the University of Florida, and Penn State Erie - The Behrend College.

This is a proceeding from the 2010 ASEE Annual Conference & Exposition. Posted with permission.

Copyright Owner
File Format
Citation Information
David P. Sly, Daniel Paul Bumblauskas and Frank Peters. "Development Of A Sales Engineering Program By Collaborating With Industry" Louisville, KY(2010)
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