Development Of A Sales Engineering Program By Collaborating With IndustryIndustrial and Manufacturing Systems Engineering Conference Proceedings and Posters
Document TypeConference Proceeding
Publication VersionPublished Version
Conference Title2010 ASEE Annual Conference & Exposition
Conference DateJune 20-23, 2010
AbstractIowa State University recently established a program in technical sales for engineers. To develop the program, faculty and administrators reached out to an industrial advisory committee comprised of organizations with a vested interest in the program; the organizations that hire students from the College of Engineering for career tracks in technical sales and marketing. The instructor used a combination of various sales techniques and strategies, from established technical sales programs to frame the syllabus for the course. A detailed course structure, with an associated lesson plan will be presented. A review was conducted of peer institutions with similar technical sales engineering programs included the University of Florida, and Penn State Erie - The Behrend College.
Citation InformationDavid P. Sly, Daniel Paul Bumblauskas and Frank Peters. "Development Of A Sales Engineering Program By Collaborating With Industry" Louisville, KY(2010)
Available at: http://works.bepress.com/frank_peters/19/