"Pass the Courvoisier: An Exploratory Study of Brand Mentions in Popular Songs" by Federico DeGregorio

Selected Works of Federico de Gregorio

Follow Contact

Article

Pass the Courvoisier: An Exploratory Study of Brand Mentions in Popular Songs

Department of Marketing

Federico DeGregorio, The University of Akron

Find in your library

Document Type

Article

Publication Date

10-1-2004

Citation Information

Federico DeGregorio. "Pass the Courvoisier: An Exploratory Study of Brand Mentions in Popular Songs" (2004)
Available at: http://works.bepress.com/federico_degregorio/19/