"The Power of Reach and Frequency In the Age of Digital Advertising: Offline and Online Media Demand Different Metrics" by Federico DeGregorio

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The Power of Reach and Frequency In the Age of Digital Advertising: Offline and Online Media Demand Different Metrics

Department of Marketing

Federico DeGregorio, The University of Akron

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Article

Publication Date

10-1-2010

Citation Information

Federico DeGregorio. "The Power of Reach and Frequency In the Age of Digital Advertising: Offline and Online Media Demand Different Metrics" (2010)
Available at: http://works.bepress.com/federico_degregorio/18/