"Implicit Memory as a Complementary Measure of Brand Placement Effectiveness in Video Games" by Federico DeGregorio

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Implicit Memory as a Complementary Measure of Brand Placement Effectiveness in Video Games

Department of Marketing

Federico DeGregorio, The University of Akron

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Document Type

Article

Publication Date

10-1-2006

Citation Information

Federico DeGregorio. "Implicit Memory as a Complementary Measure of Brand Placement Effectiveness in Video Games" (2006)
Available at: http://works.bepress.com/federico_degregorio/17/