"FORGOTTEN BUT NOT GONE: IMPLICIT MEMORY AS A COMPLEMENTARY MEASURE OF BRAND PLACEMENT EFFECTIVENESS." by Federico DeGregorio

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FORGOTTEN BUT NOT GONE: IMPLICIT MEMORY AS A COMPLEMENTARY MEASURE OF BRAND PLACEMENT EFFECTIVENESS.

Department of Marketing

Federico DeGregorio, The University of Akron

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Article

Publication Date

10-1-2006

Citation Information

Federico DeGregorio. "FORGOTTEN BUT NOT GONE: IMPLICIT MEMORY AS A COMPLEMENTARY MEASURE OF BRAND PLACEMENT EFFECTIVENESS." (2006) p. 26
Available at: http://works.bepress.com/federico_degregorio/16/