Article
FORGOTTEN BUT NOT GONE: IMPLICIT MEMORY AS A COMPLEMENTARY MEASURE OF BRAND PLACEMENT EFFECTIVENESS.
Department of Marketing
Document Type
Article
Publication Date
10-1-2006
Citation Information
Federico DeGregorio. "FORGOTTEN BUT NOT GONE: IMPLICIT MEMORY AS A COMPLEMENTARY MEASURE OF BRAND PLACEMENT EFFECTIVENESS." (2006) p. 26 Available at: http://works.bepress.com/federico_degregorio/16/