"Attitudes Towards Brand Placements in Popular Songs vs. Films: A Secondary Analysis" by Federico DeGregorio

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Attitudes Towards Brand Placements in Popular Songs vs. Films: A Secondary Analysis

Department of Marketing

Federico DeGregorio, The University of Akron

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Article

Publication Date

10-1-2005

Citation Information

Federico DeGregorio. "Attitudes Towards Brand Placements in Popular Songs vs. Films: A Secondary Analysis" (2005)
Available at: http://works.bepress.com/federico_degregorio/1/