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Article
Marxist Theory of the Media or Theory of the Media by Marxists? Reconciling Adorno with Other Marxist Media Theorists
Journal of Communications Media Studies (2015)
  • Farooq A Kperogi
Abstract
Although Marx himself did not explicitly theorize the media, his postulations and adumbrations about the dialectics of cultural and ideological mediation have provided a robust springboard for a Marxist theory of the
media. In this article, I briefly chronicle the trajectory of scholarship and research on the mass media u,sing the Marxist paradigm and coalesce the disparate corpus of broad research traditions and paradigm shifts that
have occurred within the Marxist critical tradition. I conclude by calling attention to the points of convergence between Theodor Adorno and other Marxist media theorists. I particularly show how Adorno reconciles the
culturalist and political economic tendencies within the Marxist tradition of media theory. I argue that the time-honored distinction between the culturalist and political economic traditions in the taxonomies of Marxist media theory ignores Adorno's contributions to media theory, which not only creatively reconcile these tendencies but also represents the closest approximation of how Marx himself would have theorized the media in late capitalism.
Keywords
  • Marxism,
  • Marxist media theory,
  • media theory,
  • cultural studies,
  • political economy of media
Publication Date
2015
Citation Information
Farooq A Kperogi. "Marxist Theory of the Media or Theory of the Media by Marxists? Reconciling Adorno with Other Marxist Media Theorists" Journal of Communications Media Studies Vol. 7 (2015) p. 61 - 78
Available at: http://works.bepress.com/farooq_kperogi/12/