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  1. Eberhardt School of Business
  2. Exporter commitment
  3. Marketing strategy
  4. Retailing and environmental sustainability

Discipline

    1. Business 1
    2. International Business 1
    3. Marketing 1

Research Interest

    1. Brand equity 1
    2. Brand loyalty 1
    3. Brand personality 1
    4. Consumer behavior 1
    5. Customer value determination and measurement 1

Organization

    1. Eberhardt School of Business

Position

    1. Faculty Member 1